Modular Grids

When is the adoption of a modular grid more desirable than the standard columnar grid? Though these two methods for organizing information are cousins, the modular grid offers opportunities to present more complex information with a high degree of accuracy and clarity.

Modules are formed by the intersections of horizontal and vertical lines. These units provide zones for the placement of different parts
of information. The goal is to create a distinct hierarchy between
units of information. This is achieved by understanding the different levels of information and representing them as contrasting elements.